Semrush Pricing Plans Overview for Marketers in 2026

Semrush Pricing

Semrush pricing is designed to scale with your growth, offering three main tiers: Pro, Guru, and Business. 

Semrush pricing Plans start at $139.95 per month, giving you access to industry-leading SEO, content, and competitor analysis tools. 

From freelancers to large enterprises, there is a subscription level tailored to your budget and data needs.

Key Takeaways

  • Features three main Semrush pricing tiers starting at $139.95 per month for solopreneurs and agencies.​
  • You can save up to 17% on your total subscription costs by simply choosing the annual billing option.​
  • The Guru plan offers the best value for growing businesses needing historical data and content marketing tools.​
  • Extended 14-day free trial instead of standard 7 days—test Pro, Guru, or Semrush One plans risk-free

🤑 Semrush Pricing Plans Snapshot

Here is a quick look at the costs and features to help you pick the right fit immediately.

Semrush Pricing PlanMonthly CostAnnual Cost (Save 17%)
Pro$139.95$117.33/mo
Guru$249.95$208.33/mo
Business$499.95$416.66/mo

⭐ Pro Plan Features

  • 5 projects to manage multiple sites​
  • Track 500 keywords daily​
  • 10,000 results per report
  • Competitor analysis tools
  • Site audit for technical SEO​
Semrush Pro Plan

⭐ Guru Plan Upgrades

  • 15 projects for bigger workloads​
  • Track 1,500 keywords​
  • Historical data access​
  • Content Marketing Toolkit included​
  • Branded PDF reports
Semrush Guru Plan

⭐ Business Plan Power

  • 40 projects for enterprise scale​
  • Track 5,000 keywords​
  • API access
  • Extended limits on all tools
  • Share of Voice metrics
Semrush Business Plan

Semrush One Pricing: The All-In-One AI & SEO Bundle

Semrush One Pricing

Semrush One is the platform's newest powerhouse tier, designed specifically for the “AI Era.” It combines the traditional SEO Toolkit with the new AI Visibility Toolkit and includes multi-user access right out of the box, saving you from buying separate add-ons.

Here is the cost breakdown for the three Semrush One tiers:

Semrush One Pricing PlansMonthly CostAnnual Cost (Save ~17%)
Starter~ $199/mo$165.17/mo
Pro+~ $299/mo$248.17/mo
Advanced~ $549/mo$455.67/mo

Why Choose Semrush One?

Unlike the standard plans, Semrush One is built for teams that need to track their brand's presence on AI platforms like ChatGPT, Perplexity, and Gemini alongside Google. 

The Pro+ and Advanced tiers are particularly valuable for agencies because they bundle extra user seats (normally $45-$100/seat), making them a massive money-saver for growing teams.

💸 Customise Your Stack: Semrush Add-ons & Extras

Semrush Toolkits and Add-ons

You don't need to pay for features you won't use. Semrush lets you bolt on powerful extras to tailor your plan perfectly to your business needs.

Boost Your Strategy: Semrush Specialized Toolkits

  • Local SEO ($30/mo): Dominate “near me” searches by optimizing your Google Business Profile and managing local citations.
  • Social Media ($20/mo): Automate scheduling, track performance, and generate AI social content across all major platforms
  • Content Toolkit ($60/mo): Create SEO-optimized briefs, audit pages, and fine-tune content in real-time for higher rankings.
  • Advertising Toolkit ($99/mo): Uncover hidden competitor ad strategies and use AI to write high-converting copy.
  • AI Visibility ($99/mo): Monitor your brand mentions in AI chatbots like ChatGPT to secure your spot in the future of search.
  • Traffic & Market Trends ($289/mo): Gain deep competitive intelligence with daily traffic insights, AI traffic distribution data, and regional market trends.
  • AI PR Toolkit (from $149/mo): Revolutionize your outreach with AI-cited media finders, journalist recommendations, and automated press release writing.

Growth & Agency Boosters

  • Additional Users ($20/mo): Securely add team members with individual logins for seamless collaboration.​
  • Lead Generation ($90/mo): Get a verified agency badge, a profile on the Partner platform, and 1,000 outreach credits to find new clients

Reporting Upgrades

  • Base Report ($10/mo): Automate PDF exports with data from 20+ tools and Google integrations.​
  • Pro Report ($20/mo): Upgrade to white-label branding, AI summaries, and 35+ external integrations to impress your clients

Smart Ways to Save on Your Semrush Subscription

  • Claim an Extended Trial: Skip the standard offer. Use our exclusive link to unlock a 14-day free trial, giving you double the time to test everything risk-free.
  • Switch to Annual Billing: The easiest win is paying yearly. You instantly save 17%, effectively getting two months of free access every year.
  • Audit Your Add-ons: Don't overpay. Solo marketers should stick to the core Pro plan and skip extra toolkits like Social Media or Local SEO unless absolutely needed.
  • Bundle User Seats: For teams, the Semrush One Pro+ plan includes 3 user seats, which is often cheaper than buying three separate subscriptions.

💰 Save 17% on Semrush Annual Plans

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Cut your marketing costs and get premium Semrush tools by switching to annual billing and saving 17%.

Final Verdict: Is Semrush Worth It?

Semrush justifies its $139.95/mo price tag by replacing multiple standalone tools. 

The Pro plan offers immense value for startups, while Guru empowers agencies with deep historical data. 

For serious marketers, the ROI from improved rankings is undeniable. Test it yourself with the 14-day free trial before committing.

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