Semrush Pricing 2026: Plans, Add-Ons and Full Annual Costs
By :
Lewis Gil
August 10, 2026
Semrush pricing starts at $117.33 per month with annual billing for its core SEO plan, while a limited free plan costs $0.
For SaaS marketers, Semrush brings keyword research, daily rank tracking, site audits, backlink data, competitor research, and AI search monitoring into one account.
Our pick is Starter for small growth teams and Pro+ for SaaS companies managing several products, regions, or content programs.
Semrush Pricing Key Takeaways for SaaS Marketers
Semrush SEO and AI Search Pricing Overview
| Plan | Annual Billing Rate | Monthly Billing Rate | Best SaaS Fit |
|---|---|---|---|
| SEO | $117.33 per month | $139 per month | Solo consultants and one product website |
| Starter | $165.17 per month | $199 per month | Small SaaS marketing teams adding AI tracking |
| Pro+ | $248.17 per month | $299 per month | Growing SaaS brands targeting several markets |
| Advanced | $455.67 per month | $549 per month | Large teams needing APIs and higher limits |
Annual rates are monthly equivalents charged through an annual commitment. Semrush states savings of up to 17 percent across these plans.
Which Semrush Plan Fits Your SaaS Growth Stage?
SEO Plan: $139 Monthly or $117.33 Annually
The SEO plan covers one focused SaaS site without forcing a larger team to pay for capacity it will not use.
Choose it for a bootstrapped SaaS product, a founder led marketing setup, or a consultant handling a small account list.
Skip it when your team needs tracked AI prompt limits, stronger content tools, historical research, or reporting across several product lines.
Starter Plan: $199 Monthly or $165.17 Annually
Starter is our preferred entry plan for a SaaS company building repeatable acquisition through search and AI answers.
The limits work well for a primary domain, a documentation site, and a few close competitors.
However, a SaaS team running many country folders or product sites may reach the five website and 500 keyword limits quickly.
Pro+ Plan: $299 Monthly or $248.17 Annually
Pro+ is the strongest value point for a growing SaaS company with several content clusters, markets, or product categories.
It also adds content optimization tools, which matter when your team publishes comparison pages, integration pages, use case pages, and programmatic content.
For most funded SaaS brands, Pro+ offers enough capacity without jumping straight to enterprise style costs.
Advanced Plan: $549 Monthly or $455.67 Annually
Advanced is built for large in house teams, multi brand groups, and agencies running search programs across many SaaS clients.
The price makes sense when data must feed dashboards, internal systems, automated reports, or client portals.
A single product SaaS team rarely needs Advanced unless its keyword footprint, regional coverage, or reporting workload is already large.
StackedReview Recommendation
Start with Starter when one SaaS brand is building its first serious search engine visibility program.
Move to Pro+ when you need historical data, more websites, 1,500 daily keywords, and broader AI brand monitoring.
Advanced is a data operations purchase, not a normal upgrade. Pay for it once API use and reporting automation can clearly save team hours.
Test Semrush for 14 Days
Our special link extends the regular seven day trial to 14 days, giving your SaaS team two full weeks to test real campaigns.
Every Semrush Standalone Toolkit Price
Semrush no longer requires every team to buy one oversized bundle. You can add the channel specific toolkits that match your acquisition model.
| Toolkit and Plan | Listed Price | Main SaaS Use |
|---|---|---|
| AI Visibility Base | $99 per month, per domain, billed annually | LLM mentions, prompts, sentiment, and citations |
| Traffic & Market Pro | $289 per month, billed annually | Competitor traffic analysis and market sizing |
| Local Base | $30 per month, per location, billed annually | Google Business Profile activity and map tracking |
| Local Pro | $60 per month, per location, billed annually | Listings, reviews, and advanced profile management |
| Local Business | Custom pricing | Large location networks with custom limits |
| Content Base | $60 per month, billed annually | SaaS content marketing production and optimization |
| Social Base | $20 per month, billed annually | Five managed profiles and 50 monthly posts |
| Social Pro | $40 per month, billed annually | Ten managed profiles and unlimited publishing |
| Social Business | $250 per month, billed annually | Influencer analytics and media monitoring |
| Advertising Base | $99 per month, billed annually | Google and Meta campaign support |
| Advertising Pro | $220 per month, billed annually | Competitor display, video, social, and landing page research |
| AI PR Base | $149 per month, billed annually | Media research, pitching, and email analytics |
| AI PR Pro | $279 per month, billed annually | Monitoring, contact exports, follow ups, and earned media tracking |
| Enterprise AI Optimization | Custom pricing | Many brands, full LLM coverage, attribution, and forecasting |
AI Visibility Toolkit Cost for LLM Tracking
AI Visibility Base costs $99 per month for each domain with annual billing.
It includes 25 custom prompts, one domain for brand performance, 300 daily reports, and mentions from ChatGPT, Google AI, Gemini, and Perplexity.
This plan suits a SaaS team that already has an SEO platform but needs focused LLM visibility tracking.
Starter may be better value when you also need core keyword research and technical SEO in the same account.
Traffic and Market Pricing for SaaS Research
Traffic & Market Pro costs $289 per month with annual billing.
It includes worldwide historical data, traffic overview, acquisition channel mix, top pages, conversion insights, alerts, and analysis for up to 100 competitors.
For SaaS marketers, it can support category research, expansion planning, competitor channel benchmarking, and board ready market evidence.
It is a specialist purchase. A small team should add it only when SaaS market intelligence directly supports positioning, fundraising, or major campaign decisions.
Content Toolkit Pricing for SaaS Publishing
Content Base costs $60 per month with annual billing.
It includes topic ideas, SEO briefs, content optimization, brand voice controls, up to 10,000 standard articles monthly, and five SEO content boosts.
An extra bundle of 10 SEO boosted articles costs $30 per month.
This setup suits teams publishing product led content but may not replace editorial review, subject expertise, or a clear conversion path.
Social, Advertising, Local, and PR Costs
Social Base starts at $20 monthly, while Pro costs $40 and Business costs $250 with annual billing.
Advertising starts at $99 monthly. Pro rises to $220 for AdClarity and broader paid search intelligence.
Local pricing is charged by location. Base costs $30 and Pro costs $60 per location each month with annual billing.
AI PR starts at $149 monthly. Pro costs $279 and adds monitoring, contact exports, scheduled follow ups, and coverage attribution.
These modules are useful when one team owns several channels, but buying all of them can push the total far above the core SEO subscription.
Semrush Add On Pricing and Extra Account Costs
| Add On | Price | When It Matters |
|---|---|---|
| Additional SEO or AI user | From $45 per month | Separate logins for SEO and AI teams |
| Additional toolkit user | $20 per month | Local, Content, Social, Advertising, or AI PR access |
| Traffic & Market user | Contact sales | More analysts or leadership access |
| Lead Generation | $90 per month | Agency profile and verified badge |
| Base Report | $10 per month | Scheduled exports and Semrush integrations |
| Pro Report | $20 per month | External integrations, branding, links, and AI summaries |
| Content SEO boosts | $30 per month for 10 | More SERP based content optimization credits |
Extra seats are easy to miss during budgeting. A three person SEO team on Starter can cost more than the headline plan once individual logins are added.
Before subscribing, map users, tracked sites, keywords, prompts, locations, and reporting needs. That simple usage sheet prevents an expensive mid quarter upgrade.
Semrush Annual Billing Versus Monthly Billing
Annual billing saves up to 17% on core SEO and AI Search plans.
For example, Starter drops from $199 to a $165.17 monthly equivalent, while Pro+ falls from $299 to $248.17.
Monthly billing is safer during a short testing cycle. Annual billing becomes sensible after your team confirms project limits, reporting needs, and ongoing campaign ownership.
Our view is simple: use the extended trial first, pay monthly if adoption is uncertain, then move to annual billing after one full reporting cycle.
Semrush Pricing Compared With Three SEO Competitors
Semrush is not the cheapest choice. Its value comes from combining technical SEO audit, keyword data, AI search tracking, advertising research, content, social, PR, and market modules under one account system.
| Platform | Comparable Starting Price | Tracking Snapshot | Best Fit |
|---|---|---|---|
| Semrush SEO | $139 monthly or $117.33 annually | 5 sites, 500 daily keywords, SEO and AI features | Broad SaaS search and marketing workflows |
| Ahrefs Lite | $129 per month on annual billing | 5 projects, 750 weekly keywords, 5 AI prompts | Backlink and organic competitor research |
| Moz Pro Standard | $99 monthly or $79 annually | 3 sites, 300 keywords, 50 weekly AI prompts | Smaller teams wanting simpler SEO controls |
| SE Ranking Core | $129 monthly or $103.20 annually | 10 projects, 2,000 daily keywords, 100 daily prompts | Teams prioritizing higher tracking allowances |
Ahrefs is attractive for backlink heavy research. Moz costs less for a lighter setup. SE Ranking offers larger entry limits at a lower listed price.
For a SaaS team, the right choice depends less on the logo and more on channel ownership, reporting cadence, data depth, and how many tools can actually be retired.
Recommended Semrush Stack by SaaS Company Size
Bootstrapped SaaS Team
Choose SEO at $117.33 annually. Add Content only when five monthly SEO boosts and built in publishing tools can replace separate software.
Funded Early Stage SaaS
Choose Starter at $165.17 annually. Add AI Visibility only for a second domain or a much more focused AI measurement workflow.
Scaling SaaS With Several Markets
Choose Pro+ at $248.17 annually. Add Traffic & Market for category research and Advertising Base when paid acquisition is handled internally.
Multi Product or Enterprise SaaS
Choose Advanced or request Enterprise pricing. Confirm API limits, prompt volume, user seats, brand segmentation, attribution, and procurement terms before signing.
Get the Extended Semrush Trial
Use our special link for a 14 day free trial instead of seven days. Test one real SaaS campaign before choosing a paid plan.
FAQs About Semrush Pricing & Plans
Does Semrush Advanced include direct SEO API access?
Yes. Advanced includes API data integration, 5,000 tracked keywords, 40 monitored websites, share of voice reporting, and the highest standard AI prompt allowance for growing teams.
How many AI prompts can Starter track daily?
Starter tracks 50 custom prompts daily for one domain, alongside 300 AI visibility reports per day and an AI ready site audit for technical checks.
Are extra Semrush users included with each plan?
No. Additional users start at $45 monthly for SEO and AI plans, while most standalone toolkits charge $20 monthly for each added login on your account.
Can SaaS teams track multiple markets and devices?
Yes. Pro+ supports multi location and device tracking, 15 monitored websites, historical SEO data, and 1,500 daily keywords for regional SaaS campaigns across several markets.
Does annual Semrush billing lower monthly plan costs?
Yes. Core SEO plans save up to 17 percent annually, reducing monthly equivalents while requiring annual billing instead of flexible month to month payments for teams.
Can extended trial users access paid plan limits?
Eligible users entering through our special link receive 14 days instead of seven, giving SaaS teams more time to test workflows before billing begins on signup.
Is Semrush Worth the Price for SaaS Marketing?
Semrush earns its place when a SaaS team uses the same data across research, content planning, technical fixes, rank reporting, AI monitoring, and competitor reviews.
Starter is our default recommendation for one brand. Pro+ is better once market coverage, content volume, and keyword tracking grow beyond a compact program.
Do not buy every toolkit on day one. Build around the channels tied to pipeline, measure adoption for one reporting cycle, and add modules only when they replace real work or separate subscriptions.
That approach keeps Semrush from becoming an expensive dashboard and turns it into a working part of your SaaS acquisition system.
Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)
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Lewis Gil
Lewis is a savvy e-commerce writer for StackedReview who specializes in maximizing ROI. With a background in business development, he cuts through the noise to find legitimate coupons and strategies that help brands scale efficiently on platforms like TikTok.
